"Think different." is one of Apple Computer's most successful advertising campaigns. The theme of the campaign is one that celebrates figures in history who changed the world by thinking different, and suggests to consumers that the ever-iconoclastic Apple Macintosh computer inspires and facilitates a similar type of creativity in its users.
Related information:"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or villify them...about the only thing you can't do is ignore them, because they change things, they push the human race forward. And while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think they can change the world are the ones who do."
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Last updated on March 15th, 2005